Case histories Archives - Crystal Clear Communications

Filed Under: Case histories, CMO, Global Telecoms Business, M-Pesa, Marketing Strategies, Rita Okuthe, Safaricom

By George Stenitzer

Who leads the world in marketing mobile money?

Have you used mobile money − Apple Pay, Facebook Messenger or Google Wallet? I love the convenience of Apple Pay: now it’s easy to pay with an iPhone. Mobile money may be a shiny new object in the USA, but Kenyans started using it way back in 2007. In fact, Kenya leads the world in mobile …

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Filed Under: Buyers' Journey, Carefully considered purchase, Case histories, Customer Questions

By George Stenitzer

Speed Buyers’ Journeys with a Clear Content Marketing Path

How does the buyers’ journey look, seen through the eyes of buyers? On big-ticket, carefully considered B2B purchases, the buyer’s journey is often strewn with obstacles. To cultivate sales, content marketing must make the buyers’ path crystal-clear. Understand buyers’ needs, their worries, and their questions. Give them the exact information they need to move the …

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Filed Under: Buyer Persona, Case histories, Marketing Strategies, Storytelling, writing

By George Stenitzer

Content Marketing: What Do Buyers Really Want from Case Histories?

What Buyers Really Want Customers expect a lot from the case histories on your website. Do yours measure up? Here’s the good news: great case histories can win a spot on a buyers’ shortlist, or break a tie between finalists. In carefully considered purchases, buyers employ case histories to narrow the field of sellers as …

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Tag Archives: Case histories

Who leads the world in marketing mobile money?

Speed Buyers’ Journeys with a Clear Content Marketing Path

Content Marketing: What Do Buyers Really Want from Case Histories?

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Tag Archives: Case histories

Who leads the world in marketing mobile money?

Speed Buyers’ Journeys with a Clear Content Marketing Path

Content Marketing: What Do Buyers Really Want from Case Histories?

Get answers to tough content marketing questions weekly!

Join over 500 marketers who find the right answers

YES, SIGN ME UP

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