Case histories Archives - Crystal Clear Communications

Filed Under: Case histories, CMO, Global Telecoms Business, M-Pesa, Marketing Strategies, Rita Okuthe, Safaricom

By George Stenitzer

Who leads the world in marketing mobile money?

Have you used mobile money − Apple Pay, Facebook Messenger or Google Wallet? I love the convenience of Apple Pay: now it’s easy to pay with an iPhone. Mobile money may be a shiny new object in the USA, but Kenyans started using it way back in 2007. In fact, Kenya leads the world in mobile …

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Filed Under: Buyers' Journey, Carefully considered purchase, Case histories, Customer Questions

By George Stenitzer

Speed Buyers’ Journeys with a Clear Content Marketing Path

How does the buyers’ journey look, seen through the eyes of buyers? On big-ticket, carefully considered B2B purchases, the buyer’s journey is often strewn with obstacles. To cultivate sales, content marketing must make the buyers’ path crystal clear. Understand buyers’ needs, their worries, and their questions. Give them the exact information they need to move …

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Filed Under: Buyer Persona, Case histories, Marketing Strategies, Storytelling, writing

By George Stenitzer

Content Marketing: What Do Buyers Really Want from Case Histories?

What Buyers Really Want Customers expect a lot from the case histories on your website. Do yours measure up? Here’s the good news: great case histories can win a spot on a buyers’ shortlist, or break a tie between finalists. In carefully considered purchases, buyers employ case histories to narrow the field of sellers as …

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Tag Archives: Case histories

Who leads the world in marketing mobile money?

Speed Buyers’ Journeys with a Clear Content Marketing Path

Content Marketing: What Do Buyers Really Want from Case Histories?

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Tag Archives: Case histories

Who leads the world in marketing mobile money?

Speed Buyers’ Journeys with a Clear Content Marketing Path

Content Marketing: What Do Buyers Really Want from Case Histories?

Get answers to tough content marketing questions weekly!

Join over 500 marketers who find the right answers

YES, SIGN ME UP

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