Filed Under: Case histories, CMO, Global Telecoms Business, M-Pesa, Marketing Strategies, Rita Okuthe, Safaricom
Who leads the world in marketing mobile money?
Have you used mobile money − Apple Pay, Facebook Messenger or Google Wallet? I love the convenience of Apple Pay: now it’s easy to pay with an iPhone. Mobile money may be a shiny new object in the USA, but Kenyans started using it way back in 2007. In fact, Kenya leads the world in mobile …
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