Here are the top 10 blogs from 2017, chosen by thousands of readers like you. They’re chock-full of ideas to make your marketing more successful next year. Thanks for reading, thanks for asking questions, and have a great 2018! 1. How to Keep Content Marketing on Message – Always How can you keep your message consistent …
Lessons about content marketing. As I analyze the content you shared most on social media over the past year, I’m learning a lot from you. Thanks! You taught me 2 big lessons in 2015. 1.) You really like to share pithy content, such as: CM World boiled down to 3 charts and 10 quotes. The …
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Here are 34 marketing ideas from leading telecom marketers, taken from hours of interviews for Marketing Upside, my column in Global Telecoms Business. These musings on marketing are from the wise, to the wise. These thought leaders address the big marketing topics: customers, purpose, branding, competitiveness, the buyers’ journey, innovation, big data and more. Chris Williams, CMO …
Have you used mobile money − Apple Pay, Facebook Messenger or Google Wallet? I love the convenience of Apple Pay: now it’s easy to pay with an iPhone. Mobile money may be a shiny new object in the USA, but Kenyans started using it way back in 2007. In fact, Kenya leads the world in mobile …
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