Crystal Clear Communications Blog

Here are the top 10 blogs from 2017, chosen by thousands of readers like you. They’re chock-full of ideas to make your marketing more successful next year.

Thanks for reading, thanks for asking questions, and have a great 2018!

1. How to Keep Content Marketing on Message – Always

How can you keep your message consistent when you address multiple audiences? When people in separate business units, departments, various agencies and freelancers generate content? To make your company message clear, concise and consistent, start by creating a Message Map.

 

2. 34 Marketing Ideas from Top Telecom CMOs

I interviewed the world’s leading telecom marketers for the Marketing Upside column in Global Telecoms Business magazine. This blog cherry-picks great marketing ideas from telecom CMOs such as Chris Williams, Richard Bäcklin, Suzi Williams, Rita Okuthe and more.

 

3. Free Template for a 1-Page Content Marketing Strategy

A written content marketing strategy makes you 4 times more successful than your competitors who lack a written strategy. Yet 2 out of 3 marketers lack a written strategy. Simplify your strategy by boiling it down to one page with this free template.

 

4. 5 Ways to Speed the Buyers’ Journey from Content to Cash

Watch this video from my talk at Content Marketing World to learn how the right mindset, the right questions, bold insights and inventive answers can speed your company’s journey from content marketing to cash.

 

5. What Is A Message Map?

Hook your audience in 7 seconds with a clear, concise, consistent message. Use the magic of a Message Map to answer audiences’ eternal question: what’s in it for me? (WIIFM?)

 

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6. How to Deliver Consistent Content Marketing to All Buyer Personas

B2B marketers know: the average-sized buying committee usually bogs down and sticks with the status quo, instead of buying. Here’s how to deliver content that moves buyers to action, while keeping your company message consistent throughout the process.

 

7. 5 Insights into Buyer Personas for Your Content Marketing

If you only knew what buyers do behind the scenes, you’d have insights to shape marketing strategy, meet audiences where they are, help buyers overcome
obstacles, and close more business. That’s what buyer personas are all about, as you’ll find in this book review of Adele Revella’s Buyer Personas.

 

8. They Ask You Answer: Book Review

My favorite book on content marketing from 2017 was They Ask You Answer by Marcus Sheridan. It proposes a radically transparent approach to marketing – find out and answer every customer question, even the ones that make marketers squirm with fear competitors will find out their secrets.

 

9. Can You Hook Customers’ Attention in 7 Seconds?

When people have a shorter attention span than a goldfish, what’s a marketer to do? Find a way to hook people’s attention in 7 seconds, 23 words or less, with a Message Map.

 

10. Free Guidebook: Fast-Forward Your Content Marketing

Some marketers try to speed success by skipping 1 or more of the 7 essential steps in content marketing. But you’re too smart for that because you downloaded the free guidebook Fast-Forward Your Content Marketing, a companion to my content marketing workshop.

 

Bonus: Predictions for 2018!

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To read 60+ predictions about content marketing in 2018, read Joe Pulizzi’s blog at the Content Marketing Institute..