Here are 77 ideas to help you simplify content. Do you think experts are working overtime to make content marketing seem more and more complicated? I do. Avoid needless complexity. Instead, achieve simplicity with a one-page strategy and a one-page Message Map. Focus on fundamentals to make your content simple and great! Here are 77 …
Do you find yourself avoiding people who hold an opposing political view, or self-censoring your words to avoid starting a fight? Civil discourse has declined, in America and around the world. It’s hard to have an everyday conversation sometimes. That fact weighs heavily on individuals and our cultures. In her book, High Conflict: Why We …
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To create a successful marketing message, you need to avoid 6 traps that hurt brands’ messages. Today we’ll discuss trap #2, choosing a generic or plain vanilla message that echoes competitors. (Here’s a blog on how to avoid trap #1.) Beware of familiar-sounding messages Brands naturally gravitate toward messages that sound familiar. But in the …
My recent blog about Message Maps provided one example of a 7-second Message Map from a professional association of orthodontists. This week I’m sharing more examples of 7-second Message Maps, from a nonprofit organization and a technology business — plus some pointers on how to make your 7-second message sing. Put emotion into your home base …
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See what to say and say what you mean with a Message Map. Developing a strategic message is a big job that every organization needs to get done. Creating your strategic message today saves tons of work tomorrow. And it heads off the chaos and confusion that arise if you don’t have a message. To …
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How to keep your content marketing always on message? It’s a tough job: to keep all your company’s marketing and communications on message as you address customer segmentation. As a marketer from Ingersoll-Rand asked, “How to speak to diverse audiences while maintaining a holistic experience across properties?” This messaging challenge ranks among the Top 100 Questions on …
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