On Message Archives - Crystal Clear Communications

Filed Under: 1-Page Content Marketing Strategy, 1-page Message Map, 7 Seconds, Ann Handley, Content Marketing, Content Marketing Strategy, Global English, Kristina Halvorson, Message Map, On Message, Simplicity, Simplified content marketing, Simplify, writing
By George Stenitzer
52 Ideas for Simple Content from Einstein, da Vinci & Shakespeare
Do you think experts are working overtime to make marketing seem more and more complicated? I do. Avoid needless complexity and you’ll simplify content marketing. Focus on fundamentals. To make your content marketing great, keep it simple! Here are 52 quotes about simple content I’ve collected over the years. These words come from my heroes: content kings like …
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Filed Under: 1-page Message Map, Ben Carson, Bernie Sanders, Donald Trump, Hillary Clinton, Martin O'Malley, Message Map, On Message, Social Media
By George Stenitzer
Don’t Insult Your Audience: 13 Messaging Mistakes to Avoid
The presidential campaign has brought forth a bumper crop of jumbled, incoherent messages. As marketers work on their companies’ stories, we can learn a lot from the mistakes politicians are making with their messaging right now. Incoherent messaging is an equal-opportunity trap that catches candidates from both parties, including: Republicans Ben Carson and Donald Trump Democrats Hillary Clinton, …
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Filed Under: 1-page Message Map, Intel, Marketing Strategies, Message Map, On Message, Product positioning
By George Stenitzer
With Message Maps, Intel Helps Simplify Product Positioning
Marketers from Intel participated in my recent ANA content marketing workshop. In my workshops, marketers learn how to create Message Maps to clarify and simplify marketing messages. To my surprise, the Intel marketers put Message Maps to use quickly – in fact, within a week! Why did Intel move so fast? The company was working …
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Filed Under: 1-Page Content Marketing Strategy, 1-page Message Map, Ann Handley, B2B Content Marketing, Buyer Persona, Content Marketing, Content Marketing Institute, Content Marketing Strategy, Joe Pulizzi, Message Map, On Message
By George Stenitzer
Spending up, activity up, effectiveness down: content marketing study
There’s encouraging news in the latest B2B content marketing study from the Content Marketing Institute and Marketing Profs. More B2B marketers are using content marketing than ever before – 88%, up from 86% a year ago. Three out of four B2B marketers are producing more content. Most will spend more next year than in 2015: 51% …
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Filed Under: 1-page Message Map, brand voice, On Message
By George Stenitzer
Where to start: getting everyone in your company on message
How do you come up with your company’s message? Do you create it yourself in marketing or communications? Or involve a group of leaders from your company to co-create the message? Here are 4 reasons why it’s better to co-create the company message in a group. First, a group can recall more anecdotes and stories …
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Filed Under: 1-Page Content Marketing Strategy, 1-page Message Map, Customer Questions, Message Map, On Message
By George Stenitzer
How Customer Questions Blaze the Content Marketing Trail
To buy, customers need answers, and they need them now. Your customers’ path to purchase is strewn with questions. Here are 5 ways to use customers’ questions to create great content and to inform your content marketing strategy. Like an iceberg, most of the meaning in a set of customer questions lies below the surface. You may be surprised by how much customer …
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Tag Archives: On Message

52 Ideas for Simple Content from Einstein, da Vinci & Shakespeare

With Message Maps, Intel Helps Simplify Product Positioning

Spending up, activity up, effectiveness down: content marketing study

Where to start: getting everyone in your company on message

How Customer Questions Blaze the Content Marketing Trail

Get answers to tough content marketing questions weekly!

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Tag Archives: On Message

52 Ideas for Simple Content from Einstein, da Vinci & Shakespeare

Don’t Insult Your Audience: 13 Messaging Mistakes to Avoid

With Message Maps, Intel Helps Simplify Product Positioning

Spending up, activity up, effectiveness down: content marketing study

Where to start: getting everyone in your company on message

How Customer Questions Blaze the Content Marketing Trail

Get answers to tough content marketing questions weekly!

Join over 500 marketers who find the right answers

YES, SIGN ME UP

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