On Message Archives - Crystal Clear Communications

Filed Under: 1-page Message Map, 7 Seconds, Attention, Content Marketing, Message Map, Messaging Framework, Messaging Frameworks, On Message, Short Attention Spans

By George Stenitzer

How Can You Keep Your Content Marketing Always on Message?

It’s one of the toughest jobs: to keep all your company’s marketing and communications on message. How can you keep your content marketing always on message and consistent in the face of multiple challenges? It’s a tough job to keep content marketing always on message when you: Address multiple audiences, such as customers, partners, distributors, employees, influencers, …

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Filed Under: 1-page Message Map, 7 Seconds, Message Map, Message Map Template, On Message, Short Attention Spans

By George Stenitzer

What Is A Message Map?

A Message Map is a simple, visual communications tool to help you tell your story better. Thousands of people have learned to tell their stories better with a Message Map. A Message Map simplifies and streamlines your story by putting everything on one page. Message Maps help you become an even better storyteller because you: …

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Filed Under: B2B Content Marketing, Consistency, Content Marketing, Content marketing analytics, On Message, Qualified Leads

By George Stenitzer

Top 100 Content Marketing Question: How should you set up your content marketing analytics?

How to set up content marketing analytics: 4 guidelines Designate one owner of content marketing analytics. Grant that manager a broad license to collect a variety of metrics from around the company. Make analytics relevant and meaningful for marketing and your executives. Measure frequently, but not too frequently. Hypothesize, experiment and test prolifically. 1. Designate …

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Filed Under: 1-page Message Map, 7 Seconds, Carefully considered purchase, Content Marketing, Customer Questions, Dr. Carmen Simon, Message Map, On Message, Short Attention Spans

By George Stenitzer

Top 100 Content Marketing Question: How do you convince upper management to create the smaller bits of content to get people to the larger white papers?

A free taste of great content makes audiences hunger for more That’s why marketers need to create short-form content. When you need to gain a license to create short-form content, here are 3 good reasons for management to grant you that license. 1. People prefer short content at first There’s plenty of proof that you …

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Tag Archives: On Message

How Can You Keep Your Content Marketing Always on Message?

What Is A Message Map?

Top 100 Content Marketing Question: How should you set up your content marketing analytics?

Top 100 Content Marketing Question: How do you convince upper management to create the smaller bits of content to get people to the larger white papers?

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