Does your audience buy into your message – emotionally? Do people find your message compelling enough to recall and act on at decision time? Here’s how to get to yes. Always answer your audience’s first question first, “What’s in it for me?” Why? Because humans choose what’s in their self-interest. People don’t care about you, …
To create a successful marketing message, you need to avoid 6 traps that hurt brands’ messages. Today we’ll discuss trap #2, choosing a generic or plain vanilla message that echoes competitors. (Here’s a blog on how to avoid trap #1.) Beware of familiar-sounding messages Brands naturally gravitate toward messages that sound familiar. But in the …
The Storyteller’s Secret “Storytelling is not something we do. Storytelling is who we are.” So begins The Storytellers Secret, a new book by Carmine Gallo that debuted yesterday. “Ideas that catch on are wrapped in story,” Gallo says. “Your ability to communicate a compelling story that wins hearts and minds is the single greatest skill …
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