Creating a strategic message helps companies deliver a clear, compelling message to the market. My business partner George Stenitzer and I have conducted hundreds (?) of Message Mapping workshops over the years, and clients consistently ask how they can prepare for the workshop. Think like your audience My response is always the same: Come to …
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See what to say and say what you mean with a Message Map. Developing a strategic message is a big job that every organization needs to get done. Creating your strategic message today saves tons of work tomorrow. And it heads off the chaos and confusion that arise if you don’t have a message. To …
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Creating a competitive strategic marketing message with a message map. How to make your marketing message prevail with a message map. In your marketplace, chances are that one or more of your competitors lacks a powerful strategic message. You can quickly find out how competitive your message is, compared with competitors. Here’s how: anonymize your …
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Reaching your target audience. Today you will receive way too much information (TMI) How much? The Annenberg School for Communications at USC calculated the world’s information at 1.9 zettabytes. Imagine yourself reading 174 newspapers today, cover to cover, ads and all. Your newspapers grow 28% thicker every year. Talk about TMI! No wonder most marketing …
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Discover a tool that makes 24 communication jobs easier to do Does your company have one crystal-clear, consistent, and compelling strategic message? Every company needs its own singular message as a focal point for marketing, sales, and communications. “The heart of marketing is your message,” says Flint McGlaughlin of MECLABS. “And the heart of your …
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