Emotional messages move people. So put emotion into your message map. Home base is the heart and soul of your Message Map That’s why the home base always appears in the center of your Message Map. How can you make your home base great? In the eyes of your audience, a great home base does 7 …
Creating a competitive strategic marketing message with a message map. How to make your marketing message prevail with a message map. In your marketplace, chances are that one or more of your competitors lacks a powerful strategic message. You can quickly find out how competitive your message is, compared with competitors. Here’s how: anonymize your …
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Short attention spans call for a quick breakthrough message People’s initial attention spans are as short as 8.25 seconds, shorter than a goldfish! So, you only have seconds to break through audience inattention and deliver a relevant message. Yet most companies don’t have a breakthrough message. When you have a 7-second message on your Message Map, …
Continue reading “Is your message too darn long and complicated for people to recall?”