Filed Under: 1-page Message Map, emotional appeal, Home base, Message Map, What's in it for me?, WIIFM?
Emotional messages move people
Emotional messages move people. So put emotion into your message map. Home base is the heart and soul of your Message Map That’s why the home base always appears in the center of your Message Map. How can you make your home base great? In the eyes of your audience, a great home base does 7 …
