Emotional messages move people. So put emotion into your message map. Home base is the heart and soul of your Message Map That’s why the home base always appears in the center of your Message Map. How can you make your home base great? In the eyes of your audience, a great home base does 7 …
Short attention spans call for a quick breakthrough message People’s initial attention spans are as short as 8.25 seconds, shorter than a goldfish! So, you only have seconds to break through audience inattention and deliver a relevant message. Yet most companies don’t have a breakthrough message. When you have a 7-second message on your Message Map, …
Continue reading “Is your message too darn long and complicated for people to recall?”
Breakthrough Messages: How to achieve the right size, structure, and resonance How can you be sure that your business message gets through to customers and fits them just right? Many dangers lurk within the wrong message. Customers may find a marketing message: Too long or too short Hard to remember Too predictable or too irrelevant. …
