Filed Under: 1-page Message Map, 7 Seconds, Ardath Albee, Breakthrough Message, Dr. Carmen Simon, On Message, Tim Riesterer, WIIFM?
3 Keys to Breakthrough Messages
Breakthrough Messages: How to achieve the right size, structure, and resonance How can you be sure that your business message gets through to customers and fits them just right? Many dangers lurk within the wrong message. Customers may find a marketing message: Too long or too short Hard to remember Too predictable or too irrelevant. …
