Employees are your best brand ambassadors. It’s critical that they understand and engage with your message, so they can clearly tell your story. But how do you train your employees on your message in a way that it sticks? Simply making a Message Map and showing it to your employees is not enough. Research suggests …
I’m willing to bet that most of you create a company or product/service message, often in the form of a Message Map. But are you taking the critical next step and testing your message before using it in marketing content and campaigns? Since you only get one chance to make a first impression on your …
Continue reading “Marketers: Are you testing your message before using it?”
Here’s a summary and review of Ben Guttmann’s new book, Simply Put – Why Clear Messages Win – and How to Design Them. Everyone is a marketer in some form, asserts Guttmann. “The entire act of marketing boils down to just two things: what you say and how you say it,” Guttmann writes. The real …
It happens to all of us. You’re in a meeting, and the time to make your point is coming soon. You’ve made your Message Map and feel prepared. And then you see a text message on your phone, a bug on the meeting room floor, or an executive in running shorts out the window, who …
Continue reading “How do you stay on message when you’re distracted?”
Is your organization the same today as it was a few years ago? The answer is probably no. All companies evolve over time. So it’s only natural that you should evolve your message too. Whether you’ve added new features to your solutions and services, expanded to serve a new audience or market, or changed the …
Continue reading “Your company evolves. Should you evolve your message too?”
Even when you have a clear, compelling message that will resonate with your audience, you can still prevent it from getting heard. Why? Because you’re human. And humans have habits. Whether you’re giving a presentation, participating in a meeting, or simply having a conversation with a coworker, you may have habits that prevent you from …
