message Archives - Crystal Clear Communications

Filed Under: analytics, campaigns, content, heatmaps, marketers, marketing ROI, message, Message Map, messaging, Social Media

By Ariana Nikitas

Marketers: Are you testing your message before using it?

I’m willing to bet that most of you create a company or product/service message, often in the form of a Message Map. But are you taking the critical next step and testing your message before using it in marketing content and campaigns? Since you only get one chance to make a first impression on your …

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Filed Under: Ben Guttmann, marketers, message, Message Map, On Message

By George Stenitzer

Ideas to simplify your message

Here’s a summary and review of Ben Guttmann’s new book, Simply Put – Why Clear Messages Win – and How to Design Them. Everyone is a marketer in some form, asserts Guttmann. “The entire act of marketing boils down to just two things: what you say and how you say it,” Guttmann writes. The real …

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Filed Under: distraction, message, Message Map

By Ariana Nikitas

How do you stay on message when you’re distracted?

It happens to all of us. You’re in a meeting, and the time to make your point is coming soon. You’ve made your Message Map and feel prepared. And then you see a text message on your phone, a bug on the meeting room floor, or an executive in running shorts out the window, who …

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Filed Under: evolve, message, Message Map, revised message

By Ariana Nikitas

Your company evolves. Should you evolve your message too?

Is your organization the same today as it was a few years ago? The answer is probably no. All companies evolve over time. So it’s only natural that you should evolve your message too. Whether you’ve added new features to your solutions and services, expanded to serve a new audience or market, or changed the …

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Filed Under: message, Message Map

By Ariana Nikitas

Are you sabotaging your message?

Even when you have a clear, compelling message that will resonate with your audience, you can still prevent it from getting heard. Why? Because you’re human. And humans have habits. Whether you’re giving a presentation, participating in a meeting, or simply having a conversation with a coworker, you may have habits that prevent you from …

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Filed Under: audience, message, Message Map, strategic message

By Ariana Nikitas

Creating a strategic message? Think like your audience

Creating a strategic message helps companies deliver a clear, compelling message to the market. My business partner George Stenitzer and I have conducted hundreds (?) of Message Mapping workshops over the years, and clients consistently ask how they can prepare for the workshop. Think like your audience My response is always the same: Come to …

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Tag Archives: message

Ideas to simplify your message

How do you stay on message when you’re distracted?

Your company evolves. Should you evolve your message too?

Are you sabotaging your message?

Creating a strategic message? Think like your audience

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Tag Archives: message

Marketers: Are you testing your message before using it?

Ideas to simplify your message

How do you stay on message when you’re distracted?

Your company evolves. Should you evolve your message too?

Are you sabotaging your message?

Creating a strategic message? Think like your audience

Get answers to tough content marketing questions weekly!

Join over 500 marketers who find the right answers

YES, SIGN ME UP

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