Filed Under: analytics, campaigns, content, heatmaps, marketers, marketing ROI, message, Message Map, messaging, Social Media
Marketers: Are you testing your message before using it?
I’m willing to bet that most of you create a company or product/service message, often in the form of a Message Map. But are you taking the critical next step and testing your message before using it in marketing content and campaigns? Since you only get one chance to make a first impression on your …
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