What You Taught Me About Content Marketing: Boil It Down!

Save your readers time. Boil down your message to its essence.

Lessons about content marketing.

As I analyze the content you shared most on social media over the past year, I’m learning a lot from you. Thanks!

You taught me 2 big lessons in 2015.

1.) You really like to share pithy content, such as:

• Content Marketing World, boiled down to 3 charts and 10 quotes.
• The Business Marketing Association 2015 conference in 15 aha! moments.
• Interviews with 5 telecom marketing chiefs, condensed into 34 marketing ideas.
• The Big Data-Driven Business, a 224-page book, summarized in a blog.
• A 1-hour presentation by content marketing guru Ann Handley you can read in 5 minutes.

Marketers produce more and more content, but the amount of attention customers can pay has maxxed out.

2.) You like to share content that makes your marketing better, such as:

• The #1 reason buyers leave your website.
• A free template for a 1-page content marketing strategy.
• What buyers really want from your case histories.
• How to make your content marketing simply irresistible.

Thanks for sharing my blog! Sharing makes us all smarter. I look forward to learning with you in the year ahead.

Drum roll: Here’s the content from the B2B Content Marketers blog that you shared the most on Facebook, LinkedIn and Twitter in 2015, in rank order:

1. Danger & Opportunity Ahead: 3 Trends That Will Shape Content Marketing
2. How to Make Your Content Marketing Simply Irresistible
3. 34 Marketing Ideas from Top Telecom CMOs
4. 15 Aha! Moments from BMA 2015 for Content Marketing
5. To Make Buying Frictionless, Apply Big Data to Content Marketing
6. 10 Deep Insights on Content Marketing from Industry Leaders
7. Content Marketing: What Buyers Really Want from Case Histories
8. Free Template for a 1-Page Content Marketing Strategy
9. Content Marketers: What’s the #1 Reasons Buyers Leave Websites?
10. Great Content Marketing Makes Your Buyers Smarter

Thanks, happy holidays, and have a great 2016!

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George Stenitzer

Founder & Chief Content Officer at Crystal Clear Communications

When you need a sound marketing strategy, a message that hooks your audience, or a new way to beat competitors, maybe we should talk.

As a marketing change agent, I consult with clients, lead content marketing workshops for the Association of National Advertisers (ANA), and write the weekly Simplify Marketing blog.

With experience from Fortune 500 companies such as AT&T, RR Donnelley and Tellabs, I've been named:

- Content Marketer of the Year by the Content Marketing Institute.
- Best Marketer by BtoB magazine.
- A B-to-B CMO to watch by Fierce CMO.

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