I work with a lot of technology companies. I’m often asked how best to apply content marketing to a highly educated audience with specialized buyers. We also heard this question from a marketer at Be the Match, a Minneapolis nonprofit that finds organ donors. It’s one of the Top 100 Questions on content marketing. Marketing […]
How do we align content with channels? – 4 Ideas to Maximize Impact This question comes from a marketer at Be the Match, a Minneapolis nonprofit that finds organ donors. It’s one of the Top 100 Questions on content marketing. The 4 keys to aligning content with channels are: Know your audience. Deliver content that’s […]
A marketer recently asked: “How do you keep content relevant? People get on to the next thing so fast and have lots of info thrown at them.” It’s among the Top 100 Questions on content marketing. Americans see upwards of 5,000 ads per day. Add that to the messages we see via text, email, television, […]
Ideas from these 10 books will make your content marketing even better Happy Thanksgiving! Thanks for reading the Simplify Marketing blog! At Content Marketing World, someone asked: “What are the best books on content marketing?” Here are my 10 all-time favorites — the best books on content marketing, plus one new one I’m looking forward […]
