The return of non-digital marketing. Even before the COVID-19 pandemic, marketing had become more and more digital. Budgets shifted to spending more on digital than print. Companies wondered if the amount of money they were spending on in-person events was truly worth it. The pandemic simply accelerated this shift to moving most marketing online, bombarding …
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How to prove content drives sales? A marketer at OMD Worldwide asked “How to tie specific content executions to sales and brand metrics?” It’s one of marketers’ Top 100 Questions on Content Marketing. To prove content drives sales and brands, take 4 steps: Take a strategic approach to content marketing by building a foundation. Appoint …
A marketer at Reynolds Brands asked this question, one of the Top 100 Questions on Content Marketing. To balance content creation as you address multiple audiences, apply 4 principles: Invest in proportion to expected future profits to maximize growth. Include all your stakeholders who expect communications. Research buyer personas to get insights. Map your content …
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To prioritize content: Put your audience needs first. Build your content base. Create a content calendar, starting with mega-content. Ride the currents of trends and news. 1. Put your audience needs first. To discover what kind of content is best to build, first learn all you can your audience, your tribe and your customers. The …
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To sustain momentum in content marketing: Understand what buyers need and want. Build an audience-centric content calendar. Add other people’s voices. 1. Understand what buyers need and want Content marketing is driven by the needs of your audience, not by the needs of your brand. That sounds simple but putting it into practice bedevils marketers. …
Ideas from these 10 books will make your content marketing even better Happy Thanksgiving! Thanks for reading the Simplify Marketing blog! At Content Marketing World, someone asked: “What are the best books on content marketing?” Here are my 10 all-time favorites — the best books on content marketing, plus one new one I’m looking forward …
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