buyer personas Archives - Crystal Clear Communications

Filed Under: Adele Revella, Andrew Davis, Andy Crestodina, Ann Handley, books, buyer personas, Christopher S. Penn, Content Marketing, Douglas Rushkoff, Jay Baer, Joe Pulizzi, Marcus Sheridan, Mark Schaefer, Rusty Shelton
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By George Stenitzer

“What are the best books on content marketing?”

Ideas from these 10 books will make your content marketing even better Happy Thanksgiving! Thanks for reading the Simplify Marketing blog! At Content Marketing World, someone asked: “What are the best books on content marketing?” Here are my 10 all-time favorites — the best books on content marketing, plus one new one I’m looking forward […]

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Filed Under: Andy Crestodina, buyer personas, Buyers' Journey, content calendar, Content Marketing Institute, Content Marketing Strategy, Customer Questions, Editorial Calendar, Evergreen Content, Heidi Cohen, influencer, Marketing Strategies, newsjacking, Seth Godin, User-generated content
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By George Stenitzer

Top 100 Content Marketing Question: Content marketing is ongoing – how do you sustain momentum?

To sustain momentum in content marketing: Understand what buyers need and want. Build an audience-centric content calendar. Add other people’s voices. 1. Understand what buyers need and want Content marketing is driven by the needs of your audience, not by the needs of your brand. That sounds simple but putting it into practice bedevils marketers. […]

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Filed Under: Ann Handley, brand voice, buyer personas, content base, content landscape, Content Marketing Strategy, content rainforet, content scrubland, content strategy, Customer Questions, Heidi Cohen, prioritize content
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By George Stenitzer

Top 100 Content Marketing Question: How do you prioritize content?

To prioritize content: Put your audience needs first. Build your content base. Create a content calendar, starting with mega-content. Ride the currents of trends and news. 1. Put your audience needs first. To discover what kind of content is best to build, first learn all you can your audience, your tribe and your customers. The […]

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Tag Archives: buyer personas

“What are the best books on content marketing?”

Top 100 Content Marketing Question: Content marketing is ongoing – how do you sustain momentum?

Top 100 Content Marketing Question: How do you prioritize content?

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