Language and symbols evolve over time. We continually create new words and symbols and new uses for old words. For example, when I was a child, emojis didn’t exist. The Oxford Dictionaries named an emoji the “word” of the year in 2015. Today, emojis are everywhere – even in business-to-business (B2B) marketing materials. But just …
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Is your company an innovative leader in your market or industry? Of course it is. And I bet most of your competitors say they are too. Yet many companies continue to put overused words such as “leader,” “innovative,” and others in their marketing materials. It’s time for all of us to stop using overused words …
Americans are bombarded with too much information. We average over 7 hours of screen time daily, consuming more than 100,000 words daily. Worse, we remember only 20% of what we read and just 10% of what we hear. It’s easy to see why we marketers have a tough job getting through to buyers. And given …
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