Filed Under: buyer empathy map, Buyer Persona, content, innovative, leader, leaders, marketers, marketing content, Message Map, overused words
Marketers: Stop being “leaders”
Is your company an innovative leader in your market or industry? Of course it is. And I bet most of your competitors say they are too. Yet many companies continue to put overused words such as “leader,” “innovative,” and others in their marketing materials. It’s time for all of us to stop using overused words …
