buyers Archives - Crystal Clear Communications

Filed Under: Buyer Persona, buyers, buying habits, marketers, marketing tactics, reference program, switching vendors

By Ariana Nikitas

Marketers: Your buyers aren’t switching vendors. Are you?

Marketers and salespeople spend a lot of time trying to get buyers to switch vendors and choose their own company’s solution. We create buyer personas, conduct account-based marketing (ABM), and do a plethora of other activities aimed at getting our prospects to purchase from us. And then we get frustrated when they don’t. I believe …

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Filed Under: buyers, ideal customer profile, included, marketers, Message Map, mission, personalization, vision

By Ariana Nikitas

Marketers: Do your buyers feel included?

Technology continues to enable marketers to do more and more personalization, but do your buyers feel included? Buyer inclusion is different than buyer personalization. Personalization means you’re tailoring your marketing to specific buyers, such as using their first names, sending communications the way they prefer to receive them, and possibly knowing what holidays they celebrate. …

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Filed Under: buyers, content, marketers, Marketing, marketing content, Too much information

By Ariana Nikitas

Marketers: Are you giving buyers too much information?

Americans are bombarded with too much information. We average over 7 hours of screen time daily, consuming more than 100,000 words daily. Worse, we remember only 20% of what we read and just 10% of what we hear. It’s easy to see why we marketers have a tough job getting through to buyers. And given …

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Filed Under: brand loyalty, buyers, clients, hard sell, marketers, Marketing, Message Map, personalize, prospects

By Ariana Nikitas

Are you earning brand loyalty?

I had the luxury of spending last month in Nafplio, Greece, where I was embraced by the locals. Restaurateurs, shopkeepers, and even the gentleman at the printing place made me feel welcome. Almost every person I met offered recommendations and asked if I needed anything – and they didn’t just mean from their store. One …

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Filed Under: buyers, Content Marketing, marketers, Message Map

By Ariana Nikitas

Are you there when your buyers need you?

Some businesses have it easier than others when it comes to being there when their buyers need them. In fact, near the end of a recent girls’ night out, the heel broke off my shoe and one of my friends got a mysterious bug bite that swelled up alarmingly. As “luck” would have it, there …

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Filed Under: action, awareness, buyer empathy map, Buyer Persona, buyers, content, Message Map

By Ariana Nikitas

How to move buyers from awareness to action

Awareness of the need for change is the first step in persuading people to act. In good news, awareness is the easiest step in the process of changing. It’s moving from awareness to action—changing behaviors—that’s difficult. Why is moving from awareness to action so difficult? Think about the best conference you attended or the best …

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