Filed Under: buyers, ideal customer profile, included, marketers, Message Map, mission, personalization, vision
Marketers: Do your buyers feel included?
Technology continues to enable marketers to do more and more personalization, but do your buyers feel included? Buyer inclusion is different than buyer personalization. Personalization means you’re tailoring your marketing to specific buyers, such as using their first names, sending communications the way they prefer to receive them, and possibly knowing what holidays they celebrate. …
