personalization Archives - Crystal Clear Communications

Filed Under: buyer personas, content, marketers, Message Map, personalization, personalize

By Ariana Nikitas

Marketers: If you want to reach your buyers, you must personalize your content

In my last blog, I wrote about how talking to your customers directly about their information and research habits helps you discover the best way to market to them. In speaking with many business-to-business (B2B) buyers across several industries, one thing is clear regardless of industry and title: Marketers must personalize content. Every single person …

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Filed Under: buyers, ideal customer profile, included, marketers, Message Map, mission, personalization, vision

By Ariana Nikitas

Marketers: Do your buyers feel included?

Technology continues to enable marketers to do more and more personalization, but do your buyers feel included? Buyer inclusion is different than buyer personalization. Personalization means you’re tailoring your marketing to specific buyers, such as using their first names, sending communications the way they prefer to receive them, and possibly knowing what holidays they celebrate. …

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Filed Under: 5G, curiosity, engagement, personalization, pop-ups, rewards for sharing

By George Stenitzer

“How can a content site with a main focus on traditional articles and infographics drive social media type engagement and extract customers’ questions, comments, etc.? Is there a tactic (pop-up, etc.) that doesn’t frustrate users?”

How to Drive Engagement This question comes from a marketer at New York Life. It ranks among the Top 100 Questions on content marketing. If intrusive tactics like pop-ups don’t fit users’ needs or the spirit of your brand, use other approaches to get people more engaged with your content. Here are 4 ideas: tap …

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Tag Archives: personalization

Marketers: If you want to reach your buyers, you must personalize your content

Marketers: Do your buyers feel included?

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Tag Archives: personalization

Marketers: If you want to reach your buyers, you must personalize your content

Marketers: Do your buyers feel included?

“How can a content site with a main focus on traditional articles and infographics drive social media type engagement and extract customers’ questions, comments, etc.? Is there a tactic (pop-up, etc.) that doesn’t frustrate users?”

Get answers to tough content marketing questions weekly!

Join over 500 marketers who find the right answers

YES, SIGN ME UP

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