“How can a content site with a main focus on traditional articles and infographics drive social media type engagement and extract customers’ questions, comments, etc.? Is there a tactic (pop-up, etc.) that doesn’t frustrate users?”
How to Drive Engagement This question comes from a marketer at New York Life. It ranks among the Top 100 Questions on content marketing. If intrusive tactics like pop-ups don’t fit users’ needs or the spirit of your brand, use other approaches to get people more engaged with your content. Here are 4 ideas: tap …