Filed Under: Buyer Persona, buyers, buying habits, marketers, marketing tactics, reference program, switching vendors
Marketers: Your buyers aren’t switching vendors. Are you?
Marketers and salespeople spend a lot of time trying to get buyers to switch vendors and choose their own company’s solution. We create buyer personas, conduct account-based marketing (ABM), and do a plethora of other activities aimed at getting our prospects to purchase from us. And then we get frustrated when they don’t. I believe …
Continue reading “Marketers: Your buyers aren’t switching vendors. Are you?”
