Marketers: Are you using emojis in your content?
Language and symbols evolve over time. We continually create new words and symbols and new uses for old words. For example, when I was a child, emojis didn’t exist. The Oxford Dictionaries named an emoji the “word” of the year in 2015. Today, emojis are everywhere – even in business-to-business (B2B) marketing materials. But just …
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