How to prove content drives sales? A marketer at OMD Worldwide asked “How to tie specific content executions to sales and brand metrics?” It’s one of marketers’ Top 100 Questions on Content Marketing. To prove content drives sales and brands, take 4 steps: Take a strategic approach to content marketing by building a foundation. Appoint …
A marketer from Parker.com asked how to track the success of content in a workshop. It’s one of the Top 100 Questions marketers ask about content marketing. Why you need to measure Content marketing measurement serves two primary purposes: To improve content marketing performance over time. To demonstrate business results to Sales and executives. Both …
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