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Filed Under: all-in analytics, buyer personas, Content Marketing Strategy, Content Mission, Message Map, Message Map blogs, metrics, prove content drives sales

By George Stenitzer

How to prove content drives sales?

How to prove content drives sales? A marketer at OMD Worldwide asked “How to tie specific content executions to sales and brand metrics?” It’s one of marketers’ Top 100 Questions on Content Marketing. To prove content drives sales and brands, take 4 steps: Take a strategic approach to content marketing by building a foundation. Appoint …

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Filed Under: Content Marketing Institute, Content Marketing Strategy, Content marketing vs. advertising, Content Mission, Guinness Book of World Records, Leapfrog, Message Map, Michelin Guide, One Page Marketing Plan, The Furrow, The Red Bulletin

By George Stenitzer

Top 100 Content Marketing Question: How to value the impact of content marketing and justify the expense/overhead?

Get the whole team aboard To demonstrate the impact of content marketing, start by getting your executives and internal clients aboard the content marketing bandwagon. Take these steps: Convene decision-makers in a workshop Recruit marketing, sales, product managers, R&D, and executives to participate in a big-tent, hands-on workshop on content marketing. To get everyone on …

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Tag Archives: Content Mission

How to prove content drives sales?

Top 100 Content Marketing Question: How to value the impact of content marketing and justify the expense/overhead?

Get answers to tough content marketing questions weekly!

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Tag Archives: Content Mission

How to prove content drives sales?

Top 100 Content Marketing Question: How to value the impact of content marketing and justify the expense/overhead?

Get answers to tough content marketing questions weekly!

Join over 500 marketers who find the right answers

YES, SIGN ME UP

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