“Where can I learn more about content marketing?” In my workshops, marketers frequently want to learn more about how to make their content marketing even more successful. Here are the top 10 blogs on content marketing, based on the choices of readers like you. 5 Ways to Speed the Buyers’ Journey from Content to Cash To speed …
Filed Under: 1-Page Content Marketing Strategy, 1-page Message Map, 7 Seconds, Buyer Journey, Buyer Persona, Buyers' Journey, Content Marketing, Content Marketing Institute, Content Marketing Strategy, Customer Questions, Marketing Strategy, Message Map, On Message, One Page Marketing Plan, Short Attention Spans, Storytelling
By George Stenitzer
Top 100 Content Marketing Question: How to value the impact of content marketing and justify the expense/overhead?
Get the whole team aboard To demonstrate the impact of content marketing, start by getting your executives and internal clients aboard the content marketing bandwagon. Take these steps: Convene decision-makers in a workshop Recruit marketing, sales, product managers, R&D, and executives to participate in a big-tent, hands-on workshop on content marketing. To get everyone on …