Many years ago, I came home one evening muttering about a salesperson I worked with. My life partner let me vent for a few minutes, and then, after I calmed down, said, “Honey, you do realize that marketing is just sales with better grammar.” I laughed out loud. While that sentence is not exactly true, …
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How to prove content drives sales? A marketer at OMD Worldwide asked “How to tie specific content executions to sales and brand metrics?” It’s one of marketers’ Top 100 Questions on Content Marketing. To prove content drives sales and brands, take 4 steps: Take a strategic approach to content marketing by building a foundation. Appoint …
10 insights on marketing measurement Out of all the questions marketers ask about content marketing, the most frequently asked question is: How to measure success? Many of the Top 100 Questions about content marketing concern measurement, found our analysis of more than 2000 questions about content marketing. Measurement is a big-picture question that applies not only …
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