As 2022 draws to a close, I’m publishing my annual blog of marketing success stories from which others can learn. While some people resumed “normal” life, inflation, economic uncertainty, and the continuing state of COVID impacted marketing programs and budgets. The good news is that marketers are a clever group. And I once again asked …
Have you ever worked on a marketing project, only to see it languish and never get completed? It’s frustrating when something you worked on for hours never sees the light of day. Often, it’s not the fault of any one person. Company priorities may change, the project gets stuck in review and forgotten about, or …
Continue reading “How do you ensure marketing project success?”
Marketing Success Stories from 2021. As another year draws to a close, I like to reflect on the successes marketers have had from which others can learn. After all, the pandemic has had its ups and downs, causing organizations to have many stops and starts and make tough last-minute decisions. “Should we have an in-person …
Continue reading “2021 Marketing Success Stories – What tactics worked well?”
I celebrated a milestone birthday a few days ago, and I spent some time reflecting on my life. I realized there were three key pieces of advice I received over the years that have helped me succeed. Unsurprisingly, they’re things we’ve all heard and know we should do. It’s putting them into regular practice that …
10 insights on marketing measurement Out of all the questions marketers ask about content marketing, the most frequently asked question is: How to measure success? Many of the Top 100 Questions about content marketing concern measurement, found our analysis of more than 2000 questions about content marketing. Measurement is a big-picture question that applies not only …
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