User-generated content Archives - Crystal Clear Communications

Filed Under: best content marketing, Google, Lego, REI, Sweetwater, UGC, User-generated content

By George Stenitzer

“Example of a company that does content marketing very well?” 4 examples

A marketer from KPMG asked this question in my content marketing workshop. It’s one of the Top 100 Questions about content marketing. As I work with marketers from many different industries, now is clearly an exciting time to work on content marketing. About 9 out of 10 marketers use content today, Content Marketing Institute research …

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Filed Under: 1-page Message Map, Andy Crestodina, Buyer Persona, Buyers' Journey, Content Marketing, Content Marketing Institute, Content Marketing Strategy, David Meerman Scott, Interactive content, Marketing Strategies, newsjacking, Tim Washer, User-generated content, Visuals, writing

By George Stenitzer

Top 100 Content Marketing Question: How do you continue to engage your audience?

Once you identify an audience’s needs and start to publish relevant content, how do you engage your audience in content marketing? Here are 4 ideas to help you continuously engage your audience: 1. Evoke an emotional response. 2. Keep content newsy and fresh. 3. Encourage user-generated content. 4. Make content interactive. 1. Evoke an emotional response. …

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Filed Under: Buyer Persona, Content Marketing Strategy, Heidi Cohen, measurement, Social Media, UGC, UGC measurement, UGC photos, UGC purpose, UGC videos, User-generated content

By George Stenitzer

Top 100 Content Marketing Question: How do you measure success of user-generated content?

To measure the success of user-generated content (UGC), be: Clear about its purpose Ready to relinquish some control Set up to measure the right results. Define a purpose for your user-generated content Companies that prompt user-generated content usually have in mind a specific purpose for their UGC. For example, marketers may seek to: Generate specific …

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Filed Under: Andy Crestodina, buyer personas, Buyers' Journey, content calendar, Content Marketing Institute, Content Marketing Strategy, Customer Questions, Editorial Calendar, Evergreen Content, Heidi Cohen, influencer, Marketing Strategies, newsjacking, Seth Godin, User-generated content

By George Stenitzer

Top 100 Content Marketing Question: Content marketing is ongoing – how do you sustain momentum?

To sustain momentum in content marketing: Understand what buyers need and want. Build an audience-centric content calendar. Add other people’s voices. 1. Understand what buyers need and want Content marketing is driven by the needs of your audience, not by the needs of your brand. That sounds simple but putting it into practice bedevils marketers. …

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Filed Under: Content Marketing, Content Marketing Strategy, Evergreen Content, Storytelling, UGC, User-generated content

By George Stenitzer

Top 100 Content Marketing Question: How do you create the type of content users will share?

How to create content users will share Create content that celebrates customers as heroes. Invite users to create content they want to share. Offer user-generated content (UGC) along the path to purchase. 1. Create content to celebrate customers Frame customer hero stories by using the hero’s journey, the story arc described by Joseph Campbell, to tell …

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Tag Archives: User-generated content

“Example of a company that does content marketing very well?” 4 examples

Top 100 Content Marketing Question: How do you continue to engage your audience?

Top 100 Content Marketing Question: Content marketing is ongoing – how do you sustain momentum?

Top 100 Content Marketing Question: How do you create the type of content users will share?

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Tag Archives: User-generated content

“Example of a company that does content marketing very well?” 4 examples

Top 100 Content Marketing Question: How do you continue to engage your audience?

Top 100 Content Marketing Question: How do you measure success of user-generated content?

Top 100 Content Marketing Question: Content marketing is ongoing – how do you sustain momentum?

Top 100 Content Marketing Question: How do you create the type of content users will share?

Get answers to tough content marketing questions weekly!

Join over 500 marketers who find the right answers

YES, SIGN ME UP

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