Once you identify an audience’s needs and start to publish relevant content, how do you engage your audience in content marketing? Here are 4 ideas to help you continuously engage your audience: 1. Evoke an emotional response. 2. Keep content newsy and fresh. 3. Make content interactive. 4. Encourage user-generated content. 1. Evoke an emotional […]
Who Needs A Content Marketing Mission Statement?
To check the quality of content day to day, use a content marketing mission statement as your litmus test. Your content marketing editorial mission statement does several important jobs for you: It says what to put into your content marketing and what to leave out. It frees you to conduct a wide range of content experiments. […]