Filed Under: 1-page Message Map, Andy Crestodina, Buyer Persona, Buyers' Journey, Content Marketing, Content Marketing Institute, Content Marketing Strategy, David Meerman Scott, Interactive content, Marketing Strategies, newsjacking, Tim Washer, User-generated content, Visuals, writing
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Top 100 Content Marketing Question: How do you continue to engage your audience?
Once you identify an audience’s needs and start to publish relevant content, how do you engage your audience in content marketing? Here are 4 ideas to help you continuously engage your audience: 1. Evoke an emotional response. 2. Keep content newsy and fresh. 3. Make content interactive. 4. Encourage user-generated content. 1. Evoke an emotional response. […]