Testimonials in content marketing: How do you ensure that your testimonials contribute to your content marketing messaging? This question, one of the Top 100 Questions on content marketing, comes from a marketer at City National Bank. In the eyes of buyers, testimonials are absolutely essential. Without them, buyers can’t complete all the steps in the buyers’ …
How do you measure success? A marketer from The Wonderful Company asked this question. It’s among the top 100 questions on content marketing. Some marketers work with consumer products with built-in challenges such as: Small marketing budgets. Highly seasonal produce products available only a few months out of the year. Difficulty in measuring the impact …
To track conversions, invite soft conversions first, hard conversions next Why? Because it works best when you ask someone for a small favor first. If they say yes to a small favor, there’s a much better chance they will say yes to your bigger ask later on. People like to be consistent with their past behavior, …
