10 Marketing Ideas to Help You Leapfrog the Competition in 2020
Top 10 Blogs of 2019
Here are the 10 most-read Simplify Marketing blogs from 2019. Use the ideas in them to leapfrog your competition in the year ahead.
These blogs will help you create a powerful marketing message and boost the effectiveness of your content marketing.
Learn how to use a Message Map, a simple visual message framework. Boil down your message to 7 seconds and 23 words, then scale it up as needed.
See what to say and say what you mean to keep your message clear, concise and consistent. Here’s how.
Get everyone in your company on message with a Message Map. How to make your message completely consistent, even in a Fortune 100 company.
Includes examples from the Virgin Chicago Hotel and The Home Depot.
Marcus Sheridan’s book They Ask You Answer shows how to use content marketing to educate customers with radical honesty. “Listen, teach and problem-solve to earn buyers’ trust,” Sheridan writes.
Includes a one-page summary of the book on a Message Map.
Here’s a roundup of 34 ideas from telecom marketing experts, including CMOs.
For example, Richard Bäcklin advises, “Make sure customers and employees understand your purpose. Focus on the future and what users need.”
Infographic: Here you’ll find 10 ways to test your message before rolling it out to the market.
Use these tests to ensure your message fits the audience and addresses their big question, What’s In It for Me?
Over 5 years, marketers have asked me thousands of questions in content marketing workshops.
Here you’ll find the Top 100 Questions on Content Marketing – each answered in a blog.
Video from Content Marketing World. To maximize results from content marketing: See the world through customers eyes. Clear the buyers’ path. Cast your content in a clear role.
Plus, 2 more ideas to speed up the results you can get from content marketing.
Content marketing is much more than a marketing approach. It’s actually a new business model, as Joe Pulizzi demonstrates in his book Content Inc.
If you only read one book on content marketing, this should be it. If you don’t have time to read a book, here’s a 1-page summary on a Message Map.
2 out of 3 marketers lack a written content marketing strategy. You don’t need a 3-inch binder to capture your strategy: fit it on one page.
Use our free template to help you frame a content marketing strategy on one page. Create a strategy so crisp, even your CEO is willing to read it!
Supercharge your message by adding power words.
Use these power words to help your marketing message jump off the page and into your customer’s hearts and minds.
At Content Marketing World, I invited content marketers to ask questions about How to Speed the Journey from Content to Cash. One great question...
Top 100 Content Marketing Question: How to value the impact of content marketing and justify the expense/overhead?
Get the whole team aboard To demonstrate the impact of content marketing, start by getting your executives and internal clients aboard the content marketing...
Top 100 Content Marketing Question: How do you reach an audience that doesn’t know it needs your content?
Reach an audience – 5 ways to triangulate buyers’ content marketing needs The unspoken question behind this question: Why doesn’t your audience know it...