10 Marketing Ideas to Help You Leapfrog the Competition in 2020
Top 10 Blogs of 2019
Here are the 10 most-read Simplify Marketing blogs from 2019. Use the ideas in them to leapfrog your competition in the year ahead.
These blogs will help you create a powerful marketing message and boost the effectiveness of your content marketing.
Learn how to use a Message Map, a simple visual message framework. Boil down your message to 7 seconds and 23 words, then scale it up as needed.
See what to say and say what you mean to keep your message clear, concise and consistent. Here’s how.
Get everyone in your company on message with a Message Map. How to make your message completely consistent, even in a Fortune 100 company.
Includes examples from the Virgin Chicago Hotel and The Home Depot.
Marcus Sheridan’s book They Ask You Answer shows how to use content marketing to educate customers with radical honesty. “Listen, teach and problem-solve to earn buyers’ trust,” Sheridan writes.
Includes a one-page summary of the book on a Message Map.
Here’s a roundup of 34 ideas from telecom marketing experts, including CMOs.
For example, Richard Bäcklin advises, “Make sure customers and employees understand your purpose. Focus on the future and what users need.”
Infographic: Here you’ll find 10 ways to test your message before rolling it out to the market.
Use these tests to ensure your message fits the audience and addresses their big question, What’s In It for Me?
Over 5 years, marketers have asked me thousands of questions in content marketing workshops.
Here you’ll find the Top 100 Questions on Content Marketing – each answered in a blog.
Video from Content Marketing World. To maximize results from content marketing: See the world through customers eyes. Clear the buyers’ path. Cast your content in a clear role.
Plus, 2 more ideas to speed up the results you can get from content marketing.
Content marketing is much more than a marketing approach. It’s actually a new business model, as Joe Pulizzi demonstrates in his book Content Inc.
If you only read one book on content marketing, this should be it. If you don’t have time to read a book, here’s a 1-page summary on a Message Map.
2 out of 3 marketers lack a written content marketing strategy. You don’t need a 3-inch binder to capture your strategy: fit it on one page.
Use our free template to help you frame a content marketing strategy on one page. Create a strategy so crisp, even your CEO is willing to read it!
Supercharge your message by adding power words.
Use these power words to help your marketing message jump off the page and into your customer’s hearts and minds.
To gain blog subscribers, you can: Maximize content value. Minimize user effort. Increase currency and urgency. Create anticipation. Here’s how: 1. Maximize content value...
Top 100 Content Marketing Question: How do we create time for content marketing in our jam-packed days?
To help you create time for content marketing, here are 5 ideas on how to produce the most content marketing in the least time....
There’s encouraging news in the latest B2B content marketing study from the Content Marketing Institute and Marketing Profs. More B2B marketers are using content marketing...
Regardless of whether you’ve heard of the Zero Moment Of Truth (ZMOT), you’re probably familiar with the underlying premise: the decision-making point of an...