Test Your Message Before Launch: Make It Clear, Compelling, Consistent & Concise
Is your new message ready for launch? Look through the eyes of your audience to make sure your message passes the 4-Cs test:
- It’s crystal-clear, easy for your audience to understand.
- It’s compelling, so it’s remembered.
- It’s consistent and therefore credible.
- It’s concise, so it hooks your audience in 7 seconds.
This infographic shares how to test your new message to make sure it will succeed.
Learn how to create a Message Map here.
Do you need a new message? Test your existing message here.
Have you noticed that fewer and fewer presentations leave time for audience Q&A? I’m not sure if this trend is due to conference organizer...
Crisis! It’s a stressful word that can be used to describe anything from an explosion in your office, to a data breach, to one...
Do you think experts are working overtime to make marketing seem more and more complicated? I do. Avoid needless complexity and you’ll simplify content marketing. Focus...