infographic - how to test a message

Test Your Message Before Launch: Make It Clear, Compelling, Consistent & Concise

Is your new message ready for launch? Look through the eyes of your audience to make sure your message passes the 4-Cs test:

  • It’s crystal-clear, easy for your audience to understand.
  • It’s compelling, so it’s remembered.
  • It’s consistent and therefore credible.
  • It’s concise, so it hooks your audience in 7 seconds.

This infographic shares how to test your new message to make sure it will succeed.

Learn how to create a Message Map here.

Do you need a new message? Contact us for your free 30-minute message assessment at