Test Your Message Before Launch: Make It Clear, Compelling, Consistent & Concise
Is your new message ready for launch? Look through the eyes of your audience to make sure your message passes the 4-Cs test:
- It’s crystal-clear, easy for your audience to understand.
- It’s compelling, so it’s remembered.
- It’s consistent and therefore credible.
- It’s concise, so it hooks your audience in 7 seconds.
This infographic shares how to test your new message to make sure it will succeed.
Learn how to create a Message Map here.
Do you need a new message? Test your existing message here.
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