Test Your Message Before Launch: Make It Clear, Compelling, Consistent & Concise
Is your new message ready for launch? Look through the eyes of your audience to make sure your message passes the 4-Cs test:
- It’s crystal-clear, easy for your audience to understand.
- It’s compelling, so it’s remembered.
- It’s consistent and therefore credible.
- It’s concise, so it hooks your audience in 7 seconds.
This infographic shares how to test your new message to make sure it will succeed.
Learn how to create a Message Map here.
Do you need a new message? Test your existing message here.
Related Posts
Media interview? Read these tips to be successful on the phone.
A media interview is a great way to get your company’s story heard. But in this day and age, with people scattered all over...
Presenting? Read these tips to help you improve.
You’ve been asked to give a presentation, and it’s a great chance to get your company’s story heard. But whether it’s for an internal...
“How do we align the correct content with the correct channels?”
How do we align content with channels? – 4 Ideas to Maximize Impact This question comes from a marketer at Be the Match, a...
Infographic: Fast-Forward Your Content Marketing
Take 7 steps to get content on track. Fast-Forward Content Marketing To fast-forward content marketing, use a practical 7-step approach. These 7 steps can help you launch or...
