Test Your Message Before Launch: Make It Clear, Compelling, Consistent & Concise
Is your new message ready for launch? Look through the eyes of your audience to make sure your message passes the 4-Cs test:
- It’s crystal-clear, easy for your audience to understand.
- It’s compelling, so it’s remembered.
- It’s consistent and therefore credible.
- It’s concise, so it hooks your audience in 7 seconds.
This infographic shares how to test your new message to make sure it will succeed.
Learn how to create a Message Map here.
Do you need a new message? Test your existing message here.
Related Posts
Are you in pitch deck purgatory?
The pitch deck: The 8-10 slides that must tell your organization’s story in a crisp, clear, compelling way. The deck many marketers painstakingly create,...
Do we marketers create too much work for ourselves?
Absolutely, yes. We have the power to do less work and make marketing more effective. Simplify your content to save time and money. Less...
Top 100 Content Marketing Question: How to help subject matter experts (SMEs) understand the need for content marketing?
To help SMEs understand content marketing, start with one idea. There are only 2 kinds of pages on the Internet, as Andy Crestodina observes...
Top 100 Content Marketing Question: How can you get your organization or team engaged in content marketing?
To get people engaged in content marketing: Choose one of two approaches: either ask for permission or seek forgiveness. Create a space where content...
