With your clicks, thousands of marketers like you chose the top 10 blogs of 2018.
This year, you focused on how to get even better at marketing with Message Maps, content marketing, ideas and strategy. You also followed my blog series that answers the Top 100 Questions about content marketing.
These blogs can help you have an even more successful 2019. Wishing you joy and prosperity in the year ahead!
How can you keep your message consistent when you address multiple audiences … especially when people in separate business units, departments, various agencies and freelancers generate content? To make your company message clear, concise and consistent, start by creating a Message Map.
I interviewed the world’s leading telecom marketers for the Marketing Upside column in Global Telecoms Business magazine. This blog cherry-picks great marketing ideas from telecom CMOs such as Chris Williams, Richard Bäcklin, Suzi Williams, Rita Okuthe and more.
Watch this video from my talk at Content Marketing World to learn how the right mindset, the right questions, bold insights and inventive answers can speed your company’s journey from content marketing to cash.
My favorite recent book on content marketing is They Ask You Answer by Marcus Sheridan. It proposes a radically transparent approach to marketing – find out and answer every customer question, even the ones that make marketers squirm with fear that competitors will find out their secrets.
People avoid writing a marketing strategy because it seems too hard. Simplify your strategy by boiling it down to one page with my free template. A written content marketing strategy makes you 4 times more successful than competitors, says Joe Pulizzi.
How do you start formulating a content marketing strategy? (Top 100 question)
Follow a step-by-step formula to create a content marketing strategy that works, gains buy-in, and starts pulling you ahead of competitors who lack a strategy. Use my free template to get your content marketing strategy on the right track. Download the 1-Page Content Marketing Strategy Template PDF.
Top 100 content marketing questions answered (Top 100 question)
Marketers asked over 1,600 questions in my content marketing workshops. Inspired by Marcus Sheridan, I answer your Top 100 Questions in my blog, one by one. So far, I’ve addressed 63 questions. I’ll keep answering your questions in 2019.
How to use Message Maps to do 3 product positioning jobs:
- Reach agreement inside your company.
- Gain agreement from multiple decision-makers in your customer’s company.
- Win approval from your customer’s top executives.
10 ideas to test a new marketing message before launch (infographic)
Avoid regrets about your new marketing message. Before you roll it out, test it 10 ways to make sure it’s really ready to go. It’s easy with this infographic.
Whenever you have multiple decision-makers involved in a purchase, you need a message that resonates with each one – while staying completely consistent. Here’s how to crack that nut.
Hope you have a great 2019!
As a marketing change agent, I consult with clients, lead content marketing workshops for the Association of National Advertisers (ANA), and write the weekly Simplify Marketing blog.
With experience from Fortune 500 companies such as AT&T, RR Donnelley and Tellabs, I've been named:
- Content Marketer of the Year by the Content Marketing Institute.
- Best Marketer by BtoB magazine.
- A B-to-B CMO to watch by Fierce CMO.