10 Ways to Test a Marketing Message - Infographic

10 ideas to test a new marketing message before launch – Infographic

How to test a marketing message before launch

Before you roll out a new marketing message, make sure it’s ready to go. Here are 10 ideas you can use to test your message before it goes live.

Learn how to create a Message Map here.

Learn how to use customer questions to create your message here.

10 ways to test a marketing message 

10 Ways to test a marketing message

Before you roll out the message to sales and customers, ask these 10 questions:

  1. Does your message focus on one main home base?
  2. Does the message include “what’s in it for me”?
  3. Can the message hook your audience in 7 seconds?
  4. Is the message always truthful and factual?
  5. Does it speak the customers language, instead of your jargon?
  6. Do you offer social proof for your message?
  7. Does the message address the buyers unconsidered needs?
  8. Is the message kept consistent and credible?
  9. Does the message answer the question why?
  10. Is the message positive, inspiring and uplifting?

If your message addresses all 10 questions, congratulations! It’s ready to go to market!

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