Social Selling Archives - Crystal Clear Communications

Filed Under: 1-Page Content Marketing Strategy, Buyers' Journey, Content Marketing, Guide, Guru, Helper, Partner, Social Selling

By George Stenitzer

5 Ways to Speed the Buyers’ Journey from Content to Cash

I spoke to a standing-room-only crowd on “Speeding the Journey from Content to Cash” at Content Marketing World. Here’s a video of my talk. To speed the buyers’ journey takes the right mindset, the right questions, bold insights, and inventive answers. You can speed the journey from content to cash in 5 ways. 1. See the world through …

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Filed Under: 1-Page Content Marketing Strategy, B2B Content Marketing, Buyers' Journey, Content Marketing, Social Media, Social Selling, Thought-Provoking Content

By George Stenitzer

Content Marketing: How Can You Promote Sales on LinkedIn?

B2B marketers rank LinkedIn as the most effective social media platform for content marketing. In a 2015 Content Marketing Institute/Marketing Profs study, 94% of B2B content marketers use LinkedIn. And 63% of marketers find LinkedIn the most effective social medium (vs. 55% for Twitter and 48% for YouTube). LinkedIn content marketing produced sales at Tellabs. …

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Filed Under: Content Marketing, Social Selling

By George Stenitzer

6 Tips On Social Selling For Content Marketers

Where does the content marketing job begin and end? Content marketing: 6 Tips for content marketers on social selling Business-to-business (B2B) buyers have upended the sales process. They spend 2/3rds of the buying journey sifting through content and social media, only 1/3rd talking to sales. Successful content marketing begins by learning from sales and buyers. Develop …

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Filed Under: 7 Seconds, B2B Content Marketing, Content Marketing, Qualified Leads, Social Media, Social Selling

By George Stenitzer

Extend Your Content Marketing Reach with Social Media

Decide on a clear role for social media. Get employees, executives and sales involved! Are you getting everything you want out of your company’s social media activities? If not, below are some tips on how to harvest more business benefits from social media. Decide on a clear role for social media. What will you use …

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Filed Under: B2B Content Marketing, Buyers' Journey, Dr. Carmen Simon, Marketing Strategies, neuroscience, Social Media, Social Selling

By George Stenitzer

How Neuroscience Boosts Marketing Results

Ask marketers what we do. We answer that we increase customers’ awareness of products, stoke their interest and desire, and prompt them to buy. Ask a neuroscientist what marketers do and you’ll hear a very different answer. “Marketing is a choreographer of delayed intentions,” says Dr. Carmen Simon, a cognitive neuroscientist. She unlocks secrets of …

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Filed Under: 1-page Message Map, Content Marketing, Customer Questions, Message Map, On Message, Social Media, Social Selling

By George Stenitzer

What jobs does your message need to do?

When you create a business message, first ask, which jobs does your message need to do? Great business messages address the needs of customers, employees and investors. Get all 3 jobs done with a unified business message. Put customers at the heart of your message in your home base. 1. Connect with customers Customers want …

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Tag Archives: Social Selling

5 Ways to Speed the Buyers’ Journey from Content to Cash

Content Marketing: How Can You Promote Sales on LinkedIn?

6 Tips On Social Selling For Content Marketers

Extend Your Content Marketing Reach with Social Media

How Neuroscience Boosts Marketing Results

What jobs does your message need to do?

Get answers to tough content marketing questions weekly!

Join over 500 marketers who find the right answers

YES, SIGN ME UP

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