How to test a marketing message before launch Before you roll out a new marketing message, make sure it’s ready to go. Here are 10 ideas you can use to test your message before it goes live. Learn how to create a Message Map here. Learn how to use customer questions to create your message […]
See what buyers really do offstage
Do you know what buyers feel, think and do as they decide on your product or a competitor’s? Buyer persona research gives you a backstage pass To marketers and salespeople, most of the buyer’s journey is invisible, unseen. Let’s face it: most of the drama of a buyer’s journey takes place out of sight, […]
What jobs does your message need to do?
When you create a business message, first ask, which jobs does your message need to do? Great business messages address the needs of customers, employees and investors. Get all 3 jobs done with a unified business message. Put customers at the heart of your message in your home base. 1. Connect with customers Customers […]
How Neuroscience Boosts Marketing Results
Ask marketers what we do. We answer that we increase customers’ awareness of products, stoke their interest and desire, and prompt them to buy. Ask a neuroscientist what marketers do and you’ll hear a very different answer. “Marketing is a choreographer of delayed intentions,” says Dr. Carmen Simon, a cognitive neuroscientist. She unlocks secrets of […]
Content Marketing: How Can You Promote Sales on LinkedIn?
B2B marketers rank LinkedIn as the most effective social media platform for content marketing. In a 2015 Content Marketing Institute/Marketing Profs study, 94% of B2B content marketers use LinkedIn. And 63% of marketers find LinkedIn the most effective social medium (vs. 55% for Twitter and 48% for YouTube). LinkedIn content marketing produced sales at Tellabs. […]