To subtly sell content marketing: Know your customers’ tribe. Learn everything about your tribe’s passion. Make content that feeds your tribe’s passion. Your tribe will love you for it. Your tribe may or may not know what is “content” or what is “marketing.” Yet they want to be informed and entertained about their passion. For …
Content marketing and advertising are similar, yet different. What do marketers need to know about their similarities and differences? How content marketing and advertising are alike Both content marketing and advertising share the same purpose. They’re well-established ways to grow a business. They present similar challenges when it’s time to measure return on marketing investment. …
Reach an audience – 5 ways to triangulate buyers’ content marketing needs The unspoken question behind this question: Why doesn’t your audience know it needs your content? To reach an audience when it doesn’t recognize that it needs your content, identify the root cause. It could be that: Buyers don’t recognize the problem or need …
How to communicate strong opinions without offending? The short answer: it’s impossible. A longer answer: think carefully through how to use strong opinions, by using the research and insights below. Thought-provoking content often leads with strong opinions. When you communicate a strong opinion, you automatically divide the audience into 3 parts: people who agree, people …
Marketers seek a secret formula for content marketing success Most marketers try to play content marketing by the rules. They seek out: Best practices Examples to emulate Checklists and templates A roadmap or guidebook. All are useful tools. That’s why I share best practices, templates and even a guidebook on content marketing. But here’s the …
Continue reading “Content marketing: Don’t follow rules. Make them!”
What Marcus Sheridan taught at Content Marketing World How can marketers overcome the fundamental content marketing dilemma? That is: • Sales thinks that content is marketing’s job. • But marketing is not the subject-matter expert. That’s the big question Marcus Sheridan posed at Content Marketing World. Sheridan is the author of They Ask You …
Continue reading “Plant the seed of content marketing success – education”