Filed Under: Ann Handley, B2B Content Marketing, Buyer Persona, Buyers' Journey, CEO, Content evolution, Content Marketing Institute, Content Marketing Strategy, Customer Questions, Customer Service, Executives, infographic, Joe Pulizzi, Marcus Sheridan, Marketing Profs, R&D, Robert Rose, Sales, Thought-Provoking Content
Top 100 Content Marketing Question: Where is content marketing typically situated in an organization? Infographic
Where content marketing begins The Marketing Department is where content marketing begins to take root, typically. As it grows, content adds natural allies step by step on its way up the organization. It’s best to view content as an evolutionary process, as the infographic above shows. How content marketing begins to thrive One big job, early …
