“How do you determine the most relevant content to share in order to attract customers?” “How do you make the content relevant to the audience so that they continue to come on board?” To keep content relevant, marketers must do 3 things: Listen to understand buyers’ needs thoroughly. Guide buyers on a clear path […]
Top 10 Blogs of 2017
Here are the top 10 blogs from 2017, chosen by thousands of readers like you. They’re chock-full of ideas to make your marketing more successful next year. Thanks for reading, thanks for asking questions, and have a great 2018! 1. How to Keep Content Marketing on Message – Always How can you keep your message consistent […]
Content marketing: Don’t follow rules. Make them!
Marketers seek a secret formula for content marketing success Most marketers try to play content marketing by the rules. They seek out: Best practices Examples to emulate Checklists and templates A roadmap or guidebook. All are useful tools. That’s why I share best practices, templates and even a guidebook on content marketing. But here’s […]
See what buyers really do offstage
Do you know what buyers feel, think and do as they decide on your product or a competitor’s? Buyer persona research gives you a backstage pass To marketers and salespeople, most of the buyer’s journey is invisible, unseen. Let’s face it: most of the drama of a buyer’s journey takes place out of sight, […]
Free Guide: Fast-Forward Your Content Marketing
Take 7 strategic steps to put your content in the fast lane! In dozens of workshops over the past year, marketers have asked me hundreds of questions about content marketing. In the process, they’ve taught me a lot about the current state of content marketing. Here’s an analysis of what marketers most want […]