Filed Under: Brand, brand message, Content Marketing Institute, Dr. Carmen Simon, get your story heard, Message Map, writing
Get your brand message heard clearly in a noisy marketplace
Get your brand message heard. Do your customers hear your brand message? For many customers, the answer is “no.” It’s easy to tune out marketing messages. It’s hard to break through and get your brand message heard. Why? Because people in your audience are incredibly impatient. Here are some telling behaviors: People skim a webpage’s …
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