email Archives - Crystal Clear Communications

Filed Under: Andy Crestodina, B2B Content Marketing, Content Marketing Institute, Content Marketing Strategy, content marketing workshop, eBook, email, Evergreen Content, Marketing Profs, Social Media
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By George Stenitzer

Top 100 Content Marketing Question: How can content marketing be measured in my business?

Content marketing plays multiple roles to grow your business To measure content marketing in your business, take these 4 steps: Measure the value of content as a long-life asset. Be crystal-clear about the jobs you want content to do. Define specific marketing goals for content to achieve. Align your content measurements with your marketing goals. […]

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Filed Under: 1-Page Content Marketing Strategy, Christopher S. Penn, Content Marketing, Content Marketing Strategy, email, frequency
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By George Stenitzer

Top 100 Content Marketing Question: How often (frequency) should we be hitting prospects with emails containing content?

Ideal email frequency remains a great marketing mystery No one has a definitive answer to what is the ideal email frequency. Here are 3 ideas to help you discover the ideal email frequency for your brand: Let subscribers choose the ideal email frequency. Test to find out the ideal email frequency for your list. AI […]

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