Content marketing plays multiple roles to grow your business To measure content marketing in your business, take these 4 steps: Measure the value of content as a long-life asset. Be crystal-clear about the jobs you want content to do. Define specific marketing goals for content to achieve. Align your content measurements with your marketing goals. […]
“How often (frequency) should we be hitting prospects with emails containing content?”
Ideal email frequency remains a great marketing mystery No one has a definitive answer to what is the ideal email frequency. Here are 3 ideas to help you discover the ideal email frequency for your brand: Let subscribers choose the ideal email frequency. Test to find out the ideal email frequency for your list. AI […]