How to anticipate and stay ahead of customers’ content appetite?
How to anticipate and stay ahead of customers’ content appetite A marketer from Exxon Mobil asked this question in our workshop. It’s one of the Top 100 Questions about content marketing. The most successful content marketing is customer-centric, not brand-centric. It serves the needs of the audience in order to serve the brand. Three keys …
Continue reading “How to anticipate and stay ahead of customers’ content appetite?”