search engine rankings Archives - Crystal Clear Communications

Filed Under: AI, content, marketers, search engine rankings

By Ariana Nikitas

Marketers: Are you using AI to create content? Be careful

Since AI became easy and accessible through ChatGPT, it’s led many of my clients to ask: Is it okay to use AI to create content? The answer: To create content; no. To make sure you haven’t left anything out of your content; yes. As my colleague Harry Semerjian, Principal at Infinium Marketing Group, puts it, …

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Filed Under: content, Marketing, search engine rankings, SEO

By Ariana Nikitas

How do you balance SEO and good content?

Recently, many of my clients seem obsessed with search engine optimization (SEO). Sometimes to the point where they sacrifice good, readable content that will engage their audiences. We all know SEO is important, especially if you’re trying to move up in search engine rankings. We also know that good content is key to engaging your …

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