I received a request last week. It was in the middle of a long email and didn’t feel like a direct request. In fact, there wasn’t a single question mark in the email. Almost halfway through the email, the sender wrote, “I wanted to ask how you feel about (project X). I know how I …
As 2023 draws to a close, I’m reflecting on what lessons I learned this year and what I’m looking forward to in 2024. While the basic rules of marketing and communications haven’t changed, new technologies, lean budgets, and choosier buyers continued to both inspire and challenge marketers. As always, communicators and marketers adjusted from lessons …
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7 ideas to take away This is a book review of How Minds Change, The Surprising Science of Belief, Opinion, and Persuasion, a new book by David McRaney. How Minds Change offers useful ideas for marketers, communicators, and leaders about communications and persuasion. Among them are these 7 takeaways: Disagreement is a natural human condition that …
Recently, a client said to me, “I love how you always advise clear and concise communication. It ensures our clients always understand our message. “But what do I do when I need to communicate something complicated? Worse, what do I do when I have to communicate, but I have conflicting viewpoints I need to convey?” …
I love this question: “How can I help?” Whenever I hear a question like this, I pay lots of attention to who’s asking. Because it reveals your willingness to tackle new challenges, openness to the future and potential to move up in an organization. By asking this question, you become one of a handful of …
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