product naming Archives - Crystal Clear Communications

Filed Under: audience, clients, Marketing, Product, product naming

By Ariana Nikitas

Before you rename your product, think about your audience

Blog ideas can come from anywhere, and today I’m enjoying the fact that I got two blog ideas from one episode of the YouTube talk show Hot Ones. In addition to sparking a blog about presentations, Conan O’Brien also inspired me to write about why it can be risky to rename your product. O’Brien has …

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Filed Under: Buyer Persona, Marketing, new product, product naming, trademark

By Ariana Nikitas

Naming a new product? Read these tips.

Naming a new product can be frustrating and emotional. Why? Because the person or team who invented the product often feels very attached to its name. It can be difficult to find a name that isn’t already taken. Marketing and Development sometimes disagree on which name will work best in the market. When you get …

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