I recently wrote about tips for determining the size of your marketing team. Given the state of the economy and the fact that many organizations view marketing as an expense, many people responded and asked for tips on working with a small marketing team. Marketing teams must handle a variety of tasks: content marketing, tradeshows …
As we look at a potential recession, clients continue to ask me: what is the ideal size for my marketing team? The answer is … it depends. Businesses need marketing to help raise brand awareness, develop a preference and generate leads. Therefore, I always recommend at least having a marketing department – regardless of size …
It’s no secret that there are many ways to organize your marketing team. Some organizations choose to have their marketing team entirely in-house, some prefer to use an agency, some prefer a mix, and even others have created what they call an “in-house marketing agency.” All these ways to organize have their pros and cons. …
Continue reading “Should you use an in-house marketing team or an agency?”
