Filed Under: 1-page Message Map, 7 Seconds, B2B Content Marketing, emotions, Message Map, Storytelling, Tripp Frohlichstein
Speak heart to heart
To break through to everyone in your audience, use Message Maps to simplify your message. Your messages are most powerful when you speak heart to heart. That’s because people make most decisions emotionally – including buying decisions – whether or not they recognize that. Serving up facts and reasons alone won’t change people’s minds. Marketing …
