How Short Attention Spans Confound Content Marketing
Here’s the problem: American attention spans are now as short as 8 seconds. Even a goldfish can focus for 9 seconds. Marketers must be able to tell their story in only 7 seconds … in a media sound bite, headline, Tweet, or elevator speech. How Short Attention Spans Confound Content Marketing Imagine, it’s time to present the content marketing …
Continue reading “How Short Attention Spans Confound Content Marketing”