Marketing attribution is the key to measurement, and it’s the #1 challenge consumer marketers face. My study of more than 1,600 questions from marketers confirmed this is a major pain point for marketers. Thanks to Beth Traglia, Director, Digital Content Marketing and Social Media at Farmers Insurance – Enterprise Marketing, for asking this question! I’ll speak […]
Filed Under: attribution, Brownfield market, Christopher S. Penn, Content Marketing World, Greenfield market, Orphan market, Short-cycle sale0 comments
By 2020, personalization of the customer experience will become the foundation of any business. It will even overtake technology and innovation factors. Personalization is the trend of the future, so you should start to introduce it into your business processes now. Content personalization is just one step in the whole personalization strategy. This blog explains […]
Filed Under: Artificial intelligence, Buyer Persona, Content Marketing, content personalization, Marketing automation0 comments
I grew up helping my dad in the kitchen. When I was 8 years old, I was finally allowed to use a knife. I was so excited. I remember standing on my stool and holding the knife exactly like dad showed me. I looked at him and said, “Dad, how should I cut the carrots?” […]
Top 100 Content Marketing Question: How to get a traditional TV ad marketing organization to become content marketing converts?
To create content marketing converts: Clarify how content marketing and advertising differ. Address 3 key questions about buyers’ needs in your market. Share data on eroding ad performance and content marketing growth. A/B test advertising and content marketing. People who don’t understand content marketing may not distinguish it from content. To create content marketing converts, […]